What is On-Page Optimization?
On-Page Optimization is the first thing a SEO company must look at. Your websites structure must reflect your optimization goals and it is key to having a successful SEO campaign. After you’ve optimized the source code of pages within your website you can then put some effort into an off-page optimization strategy.
Title Optimization
A site’s title tag is one of the most important website optimization element. A title tag should be short but descriptive, just enough info for your visitors to identify you and your business. Title tag is the first thing that is shown & indexed by the search engines. So it is given a very high importance – out of thousands of results that a user may see, your title must be appealing enough for them to want to find out more information. Your title also has to be appealing enough to the search engine in order for them to want to rank you site above all the other sites that are similar to yours.
Meta Tags Optimization
A site’s Meta tags may not be as important as it used to be before, however the Meta Description is not something to be ignored with regard to on-page optimization. It should contain a brief description of your website focusing on the areas and services that your business specializes in. This text can be considered as a selling snippet, if a searcher finds it appealing then they will likely click and go to your website to find out more information.
Important HTML Tags
You need to highlight certain parts of your website that you want your readers to look at. There are several tags in HTML which allows you to do this. For instance – the header tags [h1] [h2] [h3], Bold [strong], Italic [em] etc. The text inside your header tags (e.g. [h1]) is given very high importance by the search engine and is just to help define what that particular page is about. Usually you can use them to define the page/post titles or the important sections of your website.
Keyword Optimization
Your site’s content needs to be optimized in such a way that it is optimized for both search engines & your readers. Keyword stuffing was once a popular method but not of good caliber, it is no longer effective and will provide no benefit to on-page optimization and can even be very messy and confusing for your visitors. Make sure you get the right balance of keywords to content ratio.
Link Optimization
It is important to optimize your internal & external links for search engines so that you build up your link strength. This is also important for your visitors as it will help them better navigate your website.
Image Optimization
If your site has lot of images, you need to optimize them as they can’t be read by the search engines since they are simply images. It is easy for users to interpret the image into its meaning but for the search engine spiders the whole process is completely different. Search Engine spiders can only read text and not images. So you need to add text ALT tags to your images so that the search engines can determine what you are optimizing.